How to Find the Right Email Frequency for Your Audience
Why Testing Email Frequency Matters Email frequency directly impacts open rates, click-throughs, conversions, and unsubscribes. Sending too many emails can overwhelm subscribers, while sending too few can cause disengagement. Since there’s no one-size-fits-all approach, testing is key to understanding what works best for your audience. How to Test Your Email Frequency The most effective way […]