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Find out how to lower the number of emails that bounce back with useful tips and tricks.
Keeping your email list clean will help your emails get delivered and get people to open them.

A high bounce rate for your emails can have a big effect on your email marketing, hurting your sender reputation and delivery.
In this post, we’ll talk about ways to lower your email bounce rate and make sure your messages go to the right people.

How to Understand Email Bounce Rates

The email bounce rate is the percentage of emails that couldn’t be sent to the inboxes of the people who were supposed to get them.

Bounces of Different Kinds

• Hard Bounces: Permanent failures → invalid addresses or non-existent domains.
• Soft Bounces: Temporary issues → full mailboxes or server troubles.

Why it’s important to lower bounce rates

• Reputation of the sender: Too many bounces may lead to being marked as spam.
• Deliverability: Bad sender reputation lowers inbox placement.
• Metrics for Engagement: Accurate data helps create better content.
• Cost Efficiency: Avoid paying for emails that don’t get delivered.

ALSO READ: Understanding Disposable Email Addresses and How to Detect Them

Ways to Lower the Number of Emails That Bounce

Keep your email list clean

• Get rid of wrong addresses: Use email validation tools.
• Update inactive contacts: Re-engage or remove inactive subscribers.
• Double Opt-In Confirmation: Require new subscribers to confirm.
  • Pros: Ensures emails are legitimate and active.
  • Increases subscriber engagement.

Collect Data in a Good Way

• Web Forms: Keep them clear and simple.
• Input Validation: Catch mistakes and typos instantly.

Check Bounce Reports

• Look at bounce data: Identify patterns and common issues.
• Do something: Adjust strategies based on insights.

Targeted Campaigns: Segment Your Email List

• Relevant content: Send based on interests or groups.
• Manage frequency: Adjust send rate based on engagement.

Check the authenticity of your emails

• SPF, DKIM, DMARC: Authentication systems that verify your emails.
  • Benefits: Increases trust and reduces spam risks.

Keep a regular schedule for sending

• Talk regularly: Builds recognition with email providers.
• Avoid sudden spikes: Scale volume gradually.

Personalization: Best Practices for Email Content

• Use subscriber names and tailor content to interests.
• Strong subject lines: Clear, engaging, accurate.
• Clear Call-to-Action: Guide readers on what to do next.

In conclusion

To be effective with email marketing, you need to lower the number of bounced emails.
By using these tactics and tools like Mails.so, you can improve deliverability, protect your sender reputation, and boost engagement.